Monday, October 18, 2010

The Victor Churcill Butcher - Sydney

In the food section of a creative and trendy website, you often see the review of a new restaurant or the cool café in town. But rarely, if not ever, you see a full interior design review of a butcher. This is the case in this article about the Victor Churcill Butcher in Sydney.

One of the window display in Victor Churcill Butcher

Interior of the butcher
The extraordinary design of this place clearly shown in this review (the link here). Through various pictures of  the interior and window displays, the article takes us on a short tour around the shop. This article is published in "Cool Hunter", the website known for its engaging visual information through quality photography in each of the article. This is the key factor that makes the article interesting.

The butcher review talks briefly about the history of the site and the company behind it, which is Vic’s Premium Quality Meat, the leading meat supplier to some of the finest restaurants in Australia, China and Singapore. It is also located in a well-established suburb.

With these facts it is easy for the readers to understand why the company choose to have a well designed shop. Considering the position of the company and teh history of the place, the article build the argument why the Vic’s Premium Quality Meat did this. They engaged Sydney-based Dreamtime Australia Design whose design many restaurant, bar and resort projects around the world.

I think this is the kind of review that will give an impact, because with a well-written article and engaging pictures, it can moves the readers to actually go there and experience the design by themselves.

Image sources:
One of the window display in Victor Churcill Butcher
http://www.thecoolhunter.net/images/butcher3(1).jpg
Interior of the butcher
http://www.thecoolhunter.net/images/butcher.jpg

No comments:

Post a Comment