The Victor Churcill Butcher - Sydney

In the food section of a creative and trendy website, you often see the review of a new restaurant or the cool café in town. But rarely, if not ever, you see a full interior design review of a butcher. This is the case in this article about the Victor Churcill Butcher in Sydney.

One of the window display in Victor Churcill Butcher

Interior of the butcher

The extraordinary design of this place clearly shown in this review (the link here). Through various pictures of  the interior and window displays, the article takes us on a short tour around the shop. This article is published in "Cool Hunter", the website known for its engaging visual information through quality photography in each of the article. This is the key factor that makes the article interesting.

The butcher review talks briefly about the history of the site and the company behind it, which is Vic’s Premium Quality Meat, the leading meat supplier to some of the finest restaurants in Australia, China and Singapore. It is also located in a well-established suburb.

With these facts it is easy for the readers to understand why the company choose to have a well designed shop. Considering the position of the company and teh history of the place, the article build the argument why the Vic’s Premium Quality Meat did this. They engaged Sydney-based Dreamtime Australia Design whose design many restaurant, bar and resort projects around the world.

I think this is the kind of review that will give an impact, because with a well-written article and engaging pictures, it can moves the readers to actually go there and experience the design by themselves.

Image sources:
One of the window display in Victor Churcill Butcher
http://www.thecoolhunter.net/images/butcher3(1).jpg
Interior of the butcher
http://www.thecoolhunter.net/images/butcher.jpg

Art & About Sydney 2010

In Sydney, there is at least a festival happening somewhere. One of the big festival being held across the city right now is art & about, an art across Sydney held in 23 September – 24 October. This article from Time Out Sydney was published in accordance to the launching of this festival.

Link of the article here.

This article serve like a guide to the festival because it suggested an itinerary to enjoy the festival and highlight few exhibitions that they think worth to be checked out. Fro example, it suggested the reader to start the festival tour with “Oh Alfred” installation.

It provides a link into the exhibition’s page that contains more detailed explanation and the map to show the location of the exhibition. This apply for every exhibitions it suggested. The article also gives a full list of exhibitions held in this festival.

"Oh Alfred" installation

It is a very informative article that gives the readers an overview of the festival and also gives them direction. As a service article, it works because it gives comprehensive information that people use straight away. However, if the readers want to know a more in-depth analysis of the exhibitions, what is the concept behind it or analysis about the art and installation,  they will not get it from this article.

Even though it is a complete article, I think it is still written like an advertising for art&about. It still looks like a media release from the festival. It will be good if it is written in a more interesting angle instead of presenting information about the exhibition.

Image sources:
art & about logo
http://www.timeoutsydney.com.au/pics/events/art-and-about.jpg
"Oh Alfred" installation
http://www.timeoutsydney.com.au/pics/events/oh-alfred.jpg

The Power of Colour

Looking at any article in the coll hunter website is like a visual therapy. I am impressed by their big collection of images and how they present it as collages that enhance the article. This feature called “The Power of Colour” is no different (the link here). What better ways to explain colours than through visuals?

application of bright colours in various design elements

This article talks about how bright colour should not only seen as “primitive, wild, and frivolous, but can also represent elegance and widely used by top-tier designers and luxury brands. It is a very relevant article because this perception does exist in design world.

Through the images and examples ("just think of your favourite brand’s logo and you will most likely visualize some colour") they build a brief but strong argument about the power of bright colour.

The vocal point of the articles is the images rather than the writing. Words in this article are used to complement the images. Even if you look at the title and go through the images, without reading any of the writing, you can get the point that they are trying to convey. However the written part itself also have an important part to explain the images and the standpoint of the author about the power of colour. 

It will be better if somehow each picture can have caption that explains what building it is, so if people want to find more information or images base on the article, they can search it easily.

Image source:
application of bright colours in various design elements
http://www.thecoolhunter.net/images/colorr13.jpg

Tromarama: hand-made video art

I came across this music video for the song “Zsa Zsa Zsu” from a group called RNRM (Rock N Roll Mafia) on my visit to Mori Art Museum, Tokyo, a couple weeks ago. It’s an uber-cool hand-made video art using 12 kilograms of buttons and a kilogram of beads to create 1500 frames for a 4 minutes 43 seconds video.

Screen shots from "Zsa Zsa Zsu"video

Check out the music video here

Turns out, this video art is a piece from Tromarama, a group of three artists from my home country Indonesia. Mori Art Museum in Tokyo held the exhibition of their work from July 24th through November 7th.

In their blog, Tromarama describe the music video as “a flood of color”.

“The steadily changing colors on the screen, red, pink, purple, green, and blue, have the effect of imbuing time and space with movement. The buzzing vibration generated by the subtle differences in the colors of the buttons and beads is a perfect match to R.N.R.M.'s danceable electronic sounds.”

Link for the article in Tromarama’ blog about “Zsa Zsa Zsu” here, under the part titled “Focusing on All Things Small”.

The article explains how Tromarama interpret the pop-dance music from RNRM and create a visual that compliment the music. Through this article the readers can understand what message meant to be delivered through the video art.   

The “Zsa Zsa Zsu” is not the only out-of-the-box music video that they have created. Another example is a video art for a song titled “Serigala Militia” from a metal band “Seringai”. This video used a series of carved woodblocks that filmed individually and put together to create an animation work.

Check out the Serigala Militia – Seringai” music video here.

Image sources:
screen shots from the "Zsa Zsa Zsu" music video
http://www.youtube.com/watch?v=pLlxIllNX1s

Leica M7 Hermes Edition

Leica M7 Hermes Edition out in two colours: Orange and Etoupe

As a camera brand, Leica is long known associated with collectible cameras, the kind that you buy not necessary to take good picture, but more as luxury goods. Right when we think Leica itself is prestigious, look who they collaborated with: Hermes, the high-fashion brands responsible for the famous birkin bag.

When these top two forces in their domain created a range of limited edition cameras, one thing is obvious: it will be crazy expensive. Super stylish, but crazy expensive. You can take this art piece home if you got 12,950 USD (13,350 AUD) in your pocket.

The Leica M7 Hermes Edition with complete kit 

Launched last December with only 200 (100 each colour) are being produced, this camera marks Hermes continuing collaboration with high-end brand from all fields. Hermes collaborated for the first time with Leica in 2003, producing the Leica MP Hermes edition. Another example is a collaboration with world fastest and most expensive car, BugattiVeyron. They launched the Bugatti Veyron Fbg par Hermes in 2008.

In that price tag, I start to wonder, what kind of picture worth taking with this Leica M7 Hermes edition? Well, according to one of the owner of the camera: none. He post in his blog:  

“You see, I am going to get a whole lot of crap of many Leica enthusiasts for saying this, but for me personally, this is an investment piece that will never see a roll of film. This camera will remain in its cozy silk-lined box until I get a worthy cabinet to display it in for a while, then it will go back to rest in its dark box.”

I guess this camera is really more of an art piece than a gadget.

Link of the full article here. 

Images sources:
The Leica M7 Hermes Edition with complete kit 
http://www.purseblog.com/hermes/leica-m7-hermes-edition.html
Leica M7 Hermes Edition out in two colours: Orange and Etoupe
http://www.blogcdn.com/www.engadget.com/media/2009/11/091117-leicam7-g01.jpg