The Cell, Just A Bouncy Room? Or More?

How can a design connect with its appreciators?

Sydney Design 2010 try to answer this question through this year’s theme “tell us a story”.

Held in 31 July – 15 August, it’s a festival that incorporated more than 70 events in 25 venues. Some of the exhibitions have a fun yet thought-provoking feel, a good way to stimulate new ideas.

Through a series of vlog (video blog), creator of thedesignvlog.com Emma Elizabeth covers the excitement awaits in Sydney Design.

This vlog here is about one of the highlight in Sydney Design. In this vlog Emma Elizabeth interviews Brook Andrews about his installation shown in Sherman Contemporary Art Gallery that titled “The Cell”.

It’s a inflatable bouncy installation painted with traditional indigenous pattern. To experience the installation, the bouncers use a pattern jump suit provided, a crawl in a narrow tunnel and end up in a big bouncy room.

It supposed to be chill out room, a place that disconnect from the outside environment and think about complex issue such as intercultural, indigenous, asylum, or death.

The question is, will people who get inside and experience the installation caught up in the bouncing, relaxing, and laughing in the pattern custome? Or can they actually go beyond the fun part and fulfill the purpose of the installation to contemplate about those issues?

The use of video as a medium rather than writing in this case makes it easier for the audience to understand the shape, colour, and rooms in the installation, and how you can go inside it. It is simpler to describe a room through visual than verbal.


Image source: 
http://webservices.cofa.unsw.edu.au/system/landscape_images/96/resized/TheCell.jpg